Alpina Geneve Launches New Extreme Diver Collection with Global Brand Ambassador William Baldwin
By Romit Jethwaney & Arjun Sekhri — February 01, 2013
Swiss luxury watch brand Alpina Geneve was pleased to be in
New York City to celebrate the new Alpina Extreme Diver Collection with actor,
producer, and writer William ‘Billy’ Baldwin as the new Global Brand Ambassador
for Alpina’s new advertising campaign.
"We were looking for a famous face to support the
introduction of our Extreme Diver Collection. With Billy Baldwin, we found a
supreme celebrity. Billy is cool and courageous, with the same values of the
Alpina brand,” said Peter Stas,
On behalf of Alpina Geneve, CEO Peter Stas made a donation
of ten Alpina Extreme Diver Watches to The Carol M. Baldwin Research Fund to be
used as auction pieces for their various galas and events raising money for
breast cancer research. These special edition Diver watches are produced in a
limited quantity of 10 pieces, with an engraved silver plate enclosed in the
box featuring The Carol M. Baldwin Breast Cancer Research Fund Logo. In
addition, the case back of the watch also shows the same delicate engraving in
tribute to the Carol M. Baldwin Research Fund.
The Alpina Extreme Diver’s case is made of anti-corrosive
materials, has a non-scratch crystal, and is outfitted with extendable wrist
straps that can fit over a wet suit. The bezel of the Alpina Extreme Diver is
unidirectional, has luminous markers, and is used to set the maximum time a
diver plans to be under water. Therefore, it is vital that the setting cannot
be accidentally pushed or knocked off. Having it moved in only one direction
means that time meant to be spent under water can only be accidentally reduced,
but never increased. The watch features an automatic movement with 42 hour power reserve, oversized 48mm diameter and is water resistant to 1000 meters.
The collection is priced in the range of USD 1,500.
Welcome to Wear Your Lifestyle.Com, an elegant
and entertaining magazine and blog showcasing the
world of luxury horology and life + style for connoisseurs
and aficionados of fine timepieces. We are India’s
leading luxury watch and lifestyle portal for news
and infotainment about luxury timepieces and related
We are looking for writers to contribute articles and write for us. For more details please Contact Us.